Desiree Perez’s Active Involvement in the Operations of Roc Nation

Desiree Perez is one of the most experienced professionals in the industry, and she has helped celebrities like Jay-Z make it big in music. In the entertainment circles, she is recognized as one of the fiercest managers. Most people refer to her as an expert in high-pressure negotiations.


Desiree Perez’s role at Roc Nation

She is known to have an eye for profitable business opportunities. Desiree Perez serves as the executive head of Roc Nation and recently participated in the negotiations with Live Nation that saw Roc Nation secure a ten-year contract. Roc Nation is a company that was launched in 2008 that works in collaboration with recording artists, songwriters, and producers. This company addresses issues surrounding concerts & tours, brand management, promotions, and music publishing. Roc Nation also has a keen interest in management, fashion, and technology. This company also owns an NBA team that is managed by Desiree Perez’s husband, Juan Perez. Under Desiree Perez’s management, this company has continued to grow while making new partnerships with other businesses and more information click here.


About Desiree Perez

Desiree Perez is an American entrepreneur and media personality. She has close ties to Jay Z, one of the most celebrated musical artists across the globe. They have worked together on numerous projects in the entertainment industry. She has a vast experience, and she is the director of SC Enterprises. Desiree Perez is known for her tough negotiations skills which have made her acquire various contracts for her clients. She works with other artists such as Rihanna and Beyoncé. Desiree Perez has made a name for herself in the corporate world. She has facilitated big deals, such as Beyoncé Formation Stadium, a transaction that landed this artist one of the most funded musical tours in history. Desiree Perez also negotiated the Samsung deal for Rihanna, an American songbird. Desiree Perez also works at Roc Nation, a platform where she helps market music produced by various artists and learn more about Des Perez.